Sprout Artisan Bakery
branding / print / packaging
After meeting the couple behind Sprout Artisan Bakery, Lutz and Bec, I was swept up in their passion and drive – they were committed to creating a bakery that made products of the highest quality using traditional, expert methods. They also wanted to bring a unique energy to their brand, which was a complete reflection of their vibrant, modern, energised and creative spirit. The Sprout Artisan Bakery brand is a visual representation of their product, drive, energy and personality.
The wordmark “Sprout” has been hand drawn and warped in an upward motion as if it has been rolled out with the also hand drawn rolling pin icon. The silhouette of a round of dough/ baked loaf sits behind the wordmark – the dough can be imagined to be rising / growing / proofing / sprouting. A dusting of flour is the textured overlay on the dough. With this brand we achieve a rustic/traditional feel that is successfully balanced with a vibrant/ youthful/ modern approach.