Branding / Print
Sajana Designs is a brand inspired by mystical goddesses, free flowing creativity, freedom and the beauty of adornment. The Sajana Designs wordmark was hand painted using Indian ink and finds inspiration in the scripted beauty of Sanskrit calligraphy. Like every piece in the Sajana collection, it is unique and unlike any other. Sajana Designs is made for goddesses. Wearers posses a fierce femininity. They spread their wings and soar. They are soft, strong, beautiful, confident. They dance, float, flow, fly, dream, create, expand, open, and are infinite. They are the universe. To reflect this, a dreamy, fantastical, ‘made’ universe was created as a complimentary branding visual.