Oh Babushka
a design studio with bright ideas

Rebrand yo'self


... Ideas case study ...

Rebranding yo'self!

Oh Babushka 2016

branding / print / digital

 

Purpose statement

I collaborate with motivated doers, inspiring industry leaders and creative spirits to create, cultivate and elevate their brands. You know your business, your product, your service, your audience. Let’s work together to build your idea and make it visual. I am your cheer squad, your ideas generator, your biggest supporter. So let’s get to work. Let’s transform your idea into beautiful design with purpose.

 

The logo

This wordmark is simple, clean, spacious and clear. The geometric feel of the Futura Medium font is confident modern but also classic. The addion of the em dash following the Oh has been used to create emphasis and seperation on not only the Oh (exclamation) but also the final resolution/solution of Babushka.

 

Inspiration

Feet, what do I need you for when I have wings to fly? 
—Frida Kahlo

Take your pleasure seriously.
—Charles Eames

When you do things from your soul, you feel a river moving in you, a joy.
—Rumi

What is done in love in done well.
—Vincent Van Gogh
 

 


Passion statement

A picture is worth a thousand words. Your ‘picture’ sets you apart. It grabs the attention of your audience. It cements you as an industry leader. It tells your story. It instantly resonates, inspires, motivates, and connects. I make beautiful, creative and honest design. I build stories, I come up with bright ideas and I elevate brands. I love what I do.
 


The colour palette

The black and white colour palette is complimented by the addition of the peach and navy. With this addtion the brand is extended beyond the original and simple palette and allowed to bring a more confident and playful vibe to my creatives.