Oh Babushka
a design studio with bright ideas



How to
come up with an idea


the workbook

No matter what people tell you,
words and ideas can change the world. 

Robin Williams


Use this workbook to:

Come up with an idea
– a side venture, a new business, an adventure, a fresh start, a dream you’ve always had etc –

Brand yourself

Translate your idea into beautiful visual language

Do some good while you’re at it



You know you have an idea, you know it’s good, you know it will change your world. The faintest notion of this idea gives you butterflies in the stomach, a thrill that you haven’t felt in years. You are ready to start something new. You are ready to make change in your life. You are ready to put that idea out there and make it real.

This workbook was developed to help you discover, grow and live your exciting idea.

You will be guided through different exercises that help you refine, verbalise and visualise this idea. It will make things clear – it will be the beginning of your story, your idea, your brand.

So let’s get started!