Botanica Real Food
branding / print / packaging
Developing the branding for Botanica was one of my most proud creative moments. Working closely with the client, the identity was created to reflect the simple, authentic and real food take away experience of Botanica.
I wanted to develop a visual identity that reinforced the values of the business – simply being the enjoyment of whole/real food. The complimentary creative elements such as the strawberry and fork etc, were a nod to this – why mess with something that is already perfect ... nature.
Simplicity was a perfect returning point for all elements of this brand from font choice to style of packaging.
I also got to explore the playful side of the business with the packaging – a cheeky “Eat Me ...” was thrown in to reflect the positive and joyful attitude of the owners.