Oh Babushka
a design studio with bright ideas



A term famously coined by designer and lettering superstar Jessica Hische, procrasti-work is a revealing look into what you should actually be doing with your life.

Hische says
‘The work you do while you procrastinate is probably the work you should be doing for the rest of your life.’

So, the next time you find yourself avoiding real work and ‘just playing around with something’, stop and look at what you’ve just done. It could be THE thing you should actually be doing with you life! And you will probably love it!

Work by Jessica Hische – found here ;)

Lila TheodorosComment